Lisa Mitchell, the Customer Success Manager of Semalt, says that images offer unique search engine optimization opportunities and help our pages send topical signals to Google, Bing, and Yahoo. The search engine crawlers determine the text of pictures and relate it to the content of a site. They not only display this text correctly but also use it as a source of guidance for the topical relevance of the particular sites. Uploading the images is very simple, but you should not forget to optimize those pictures for the searchers. Google has the biggest database of pictures on the internet. Various photos are optimized on a monthly basis. A website has multiple elements, and some of them are more visible than the others. Images help a website become more visible in the search engine results. For instance, the e-commerce websites do not compromise both on the quality content and their pictures. The ultimate goal of conventional SEO is an orientation of a site, and the optimized images help achieve good results.
Different aspects of the image optimization for search engines:
Just like on-page and off-page SEO, image search engine optimization has different aspects, such as visibility levels, meta tags, and the source of your image. Google and other search engines recognize pictures via machine learning and artificial intelligence, but the search engines cannot read the content of all photographs. That is why the way in which the material of your image is presented and its meta tags should be related to your headline and your niche. The aspects that will apply to optimization of the images are file size, file name, image format, and image source.
- The size of your file will decide how visible your image is. If you want to include the image URL in your index quickly, you should work on the size of your picture. The high-resolution pictures do not get ranked quickly and increase the loading speed of your website.
- The name of your file plays an essential role in subsequent ranking. Make sure your image name represents the type of your content. For Bing, Yahoo and Google, the title offers a major point in finding the niche of your site.
- The format of your images should be 4:3 as it is more clicked than any other format.
- You should adequately source your picture and give credit to the owner of the picture. It is recommended that you use photos from Getty Images and Shutterstock sources.
If you are about to embed a picture, make sure the articles surrounding the image is relevant and has proper keywords. The ALT tags are a must for all pictures as they describe your images in a better way. The meta titles should be written with proper and relevant keywords or the main keyword of your article. Optimized images help a site improve its search engine raking. It is also good for better visibility and credibility of your web pages and gives blind users an opportunity to learn everything about your site.